What Is Branding & Rebranding?

Branding is the strategic process of defining and shaping how your business is perceived. It goes beyond just a logo—it’s your visual identity, messaging, values, and customer experience working together to build recognition and trust.

Rebranding is the evolution of your brand to stay relevant, competitive, and aligned with your audience’s expectations—whether it’s a modern refresh or a complete transformation.

Attention, and decision-making processes—going beyond traditional research methods.